From Consumers to Producers: How Social Media Rewrote the Rules of Engagement
Once upon a time, we were passive consumers, patiently absorbing endless advertisements beamed onto our screens. We'd watch Saturday morning cartoons and be encouraged to grab the most attractive cereal box, dream of exotic vacations, or yearn for the safest car or biggest toy. That was "then." Now, we live in "now." We're no longer just bombarded; we're also the creators. We're producing ads, reviews, and even products, with social media serving as our new "television." The Democratization of Creation: Lowered Barriers, Higher Engagement We've shifted from consumers to producers . On YouTube, we craft our own commercials. On Facebook, Instagram, or Pinterest, we design our own ads. Twitter and WordPress become platforms for our headlines. We can even produce our own radio spots! Why has the market changed so dramatically? The answer is simple: the cost to do these things is now little to nothing. As 9Clouds.com aptly points out, ...
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